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February 07, 2008


Ben Gibbs

I was thinking about the longevity of cars. They can last for decades and sometimes only need a few fixes to keep going. And I assume newer cars could last even longer because they are built to higher specs. Of course we all have stories of nightmare cars and they are all money drains.

But to keep consumers buying cars more frequently than they need to, cars need to be seen as fashion items and way more exciting than your 2 year old model!

Also, this advert really wound me up today:

Laurence Modithre

These fantasy car commercials are one way to show people how advanced automobiles are now. The first commercial you shared used the concept of Transformers, right? There could be a lot more concepts in the near future!

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