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« Rain | Technology Anoraks | Main | US Evangelicals Split Over Environment »
May 14, 2007
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Thanks for bringing my attention to this video. Humorous, abrupt and effective. Thanks!
Posted by: Andrew Conard | May 14, 2007 at 11:12 PM
not bad
Posted by: Makeesha | May 15, 2007 at 12:20 AM
So much better than the normal "Christian" advertising I've seen.
Posted by: Benjamin Sternke | May 15, 2007 at 02:31 AM
Actually, I've had a few further thoughts while asleep on this... And realised that when I wrote 'nice', that is perhaps what this is... and too much so at that.
The strap-line is 'surely there's more to life than this?' - and I just wonder if many people will say 'damn right there is'. The add is about a successful straight couple. With no divorce, or crime, or struggles to have kids, or loneliness, or illness. And while this may fit the Kensington profile well, for most of the country it's just a fantasy land that bears no relation to the tougher reality. Which may impact on the effectiveness of the add...
Hmmm... going to be interesting to see how it's taken.
Posted by: Kester | May 15, 2007 at 07:30 AM
certainly better style than their awful previous efforts - but that underlying sense of a life lived without hazard or disasters remains - although at least the people here are not the stunning models of the previous ads.
One suggestion is they definitely need to rethink their logo its looks sooo tired. and thats without getting onto the Alpha course itself ;-)
Posted by: gareth | May 15, 2007 at 06:07 PM
It may not be reality, but it looks like "everyone's dream"- it's the unspoken values we have.
Dana
Posted by: Dana Ames | May 15, 2007 at 09:18 PM